Job description

Job description

  • Division:
    Customer & Digital & Marketing
  • City:
  • Job Type:
    Full Time
  • Number of Hours:
  • Contract Type:
    Fixed Term Contract
  • Closing Date:
    16 December 2022
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Senior eCRM Executive (19368)

It's a really exciting time to be at Holland & Barrett. We are investing across all areas of our business with a vision of empowering our customers to live happier, healthier lives. Our mission is to be the leading player in global wellness chosen by millions as their trusted partner for personalised wellness journeys. To achieve this goal, we are embarking on a radical transformation. We are recruiting top talent in all areas of our business, from Finance to Digital Marketing, from HR to IT, as well as new functions around Health and Wellness.

The Role:

Reporting into the eCRM Manager you will be responsible for increasing customer retention rates and lifetime value, through end-to-end delivery of data driven, multi-channel CRM campaigns. You will also support the delivery of the CRM strategy to help drive growth, personalisation, segmentation and automation.

As Senior eCRM Executive you'll be responsible for:

  • Developing, managing and executing segmented CRM campaigns (ad-hoc and automated) to support customer acquisition, retention and reengagement
  • Continuously testing, analysing and optimising campaign and channel performance and share results with the wider team and internal stakeholders
  • End-to-end delivery of CRM campaigns including production of email campaign briefs, copywriting and creative requirements, identifying which segments to target and following QA and approvals process
  • Building strong relationships with our stakeholders (Automation team, Design, Marketing, Trading)
  • Ensuring all campaigns are performing against key performance metrics including traffic, revenue, incremental sales, ROI, CLV, CTR, Open Rate, Unsubscribe Rate
  • Ownership of Supplier Funded activity and Local Area Marketing for CRM
  • Line management of 1 team member
The Person:

You will have proven experience of working in a similar Senior eCRM / Marketing Executive role and will have a retail or FMCG background with the ability to work in a fast-paced reactive environment.  

  • Good understanding of ESPs such as Salesforce Marketing Cloud
  • Data-driven with ability to read and implement insights and Google Analytics experience
  • Good copywriting skills
  • Great communication, organisational and teamwork skills with the ability to manage multiple stakeholders and requests
  • Great team player who demonstrates initiative and collaboration
  • Ability to prioritise and manage workload effectively
  • Desire to learn, take on new skills and be driven to progress quickly
  • Line management experience an advantage
We offer:

📚 Learning and Development opportunity with Holland & Barrett is a great base for career development long term.

🤝 Career progression

🔝 Pension company contribution 

✈️ Your wellbeing is paramount so you can get away and take 28 or 33 Days Holiday per year (depending on role level)

💷 Refer and Earn Scheme - as we're growing you can earn money by referring people to join us from your network.

👜 Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers.

💰 Stay healthy with Discounted Products - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&B on anything that you buy. 

🙋🏽 We all need a little help sometimes, so we offer Free 24/7 Confidential Advice & Colleague Welfare.

🧠 Mental Health First Aiders - we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing.

👑 We have colleague Reward and Recognition Schemes, so your hard work and loyalty won't go unnoticed.

👏 And many more!



The Company

Holland & Barrett is one of the nation's most loved and trusted brands, known for offering quality health food, vitamins and supplements all sold by highly trained and qualified advisors.

Bucking the current trend of high street retailers, we forecast significant growth and expansion plans in the coming years, with considerable investment going into all areas of the business. We certainly embrace change and drive speed in everything we do. Every day presents a different challenge, but every day is also filled with fun, teamwork and passion to succeed and surpass every expectation.

Join us and see how far you can go…

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Nuneaton Head Office - Samuel Ryder House
7 Barling Way, Nuneaton, Warwickshire, United Kingdom, CV10 7RH
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